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Nile has successfully brought four collections a year to the fashion market since 1983. Behind the Nile label is the owner-managed company Nile Clothing AG, based in Sutz near Biel in Switzerland. As the CEO, Markus Gygax guides the fortunes of this family company and his approach is innovative yet prudent, with an eye to the future in his strategy for growth. It is this steady work that has resulted in the continuing upward trend of the business and widespread recognition of the brand in Switzerland and internationally.
Not counting its own retail stores, Nile Clothing AG employs a staff of 45, mainly women. The whole spirit of the company is female – the feminine touch is important and tangible, especially in the collections.
Worldwide fashion trends are given the Nile look – just right for its market, individual and distinctive. Nile is about more than fashion. It is an attitude to life, which is attracting more and more women all over Europe.
At the heart of Nile is the Nile workshop, where the collections are designed and created. Right from the start, the design team has been led by Edith Hansmann.
Nile has its own shopping concept which it introduces at the point of sale, so that shopping becomes a special experience for the customer. From the shop fittings and furniture through to the lighting, everything is individually planned and created using specialists from the respective region.
All EDP and PR work is handled in house. For example, the Nile EDP system is a complete solution that was specially developed by the company itself and combines the ordering, logistics and electronic till systems amongst others.
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